Top Strategies to Keep Your Roofing Company Busy with New Clients

"Elevate your roofing company's success with our top strategies to consistently attract new clients. Discover proven methods to keep your business thriving and your schedule busy. From effective marketing techniques to client retention, this blog unveils the key strategies to ensure your roofing company ranks high and stays busy with a steady influx of new clients."

Zues Ordaz

1/17/20243 min read

a close-up of a roof
a close-up of a roof


As a roofing company, one of your primary goals is to keep your schedule busy with new clients. However, finding and attracting new clients can sometimes be a challenge. In this blog post, we will discuss some top strategies that can help you get more clients for your roofing company and ensure that your schedule remains as busy as you'd like. By implementing these strategies, you can say goodbye to worrying about getting new clients and focus on delivering exceptional roofing services.

1. Build a Strong Online Presence

In today's digital age, having a strong online presence is crucial for any business, including roofing companies. Start by creating a professional website that showcases your services, previous projects, and customer testimonials. Optimize your website for search engines by using relevant keywords and ensuring that it loads quickly and is mobile-friendly.

Additionally, claim your business listings on popular online directories such as Google My Business, Yelp, and Angie's List. Encourage satisfied customers to leave reviews on these platforms, as positive reviews can significantly impact your reputation and attract new clients.

2. Utilize Social Media

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for reaching potential clients. Create business profiles on these platforms and regularly post engaging content related to roofing. Share before-and-after photos of your completed projects, provide tips for roof maintenance, and showcase your expertise.

Engage with your audience by responding to comments and messages promptly. Consider running targeted advertising campaigns on social media to reach a wider audience and attract potential clients.

3. Offer Special Promotions and Discounts

Everyone loves a good deal, and offering special promotions and discounts can be an effective way to attract new clients. Consider offering discounts on specific roofing services or providing package deals for multiple services. Advertise these promotions on your website, social media platforms, and through email marketing campaigns.

Additionally, consider partnering with local home improvement stores or other businesses to offer joint promotions. This can help you reach a larger audience and attract clients who may not have been aware of your services.

4. Develop Referral Programs

Word-of-mouth referrals are incredibly valuable for any business, including roofing companies. Develop a referral program that incentivizes your existing clients to refer their friends, family, and colleagues to your roofing services. Offer rewards such as discounts on future services or referral bonuses.

Make it easy for your clients to refer others by providing them with referral cards or a referral link that they can share. Consider hosting referral contests or giveaways to further encourage your clients to refer new clients to your roofing company.

5. Network with Local Businesses and Contractors

Networking with local businesses and contractors can open up new opportunities for collaboration and referrals. Attend local business networking events, join industry associations, and participate in trade shows or conferences.

Establish relationships with other professionals in related industries such as home builders, real estate agents, and property managers. They may often come across clients who are in need of roofing services and can refer them to your company.

6. Invest in Local SEO

Local search engine optimization (SEO) can help your roofing company appear in relevant search results when potential clients are looking for roofing services in your area. Optimize your website and online listings with local keywords, such as "roofing services [your city]." Include your business name, address, and phone number (NAP) consistently across all online platforms.

Encourage satisfied clients to leave online reviews, as positive reviews can improve your local SEO rankings. Additionally, create localized content on your website, such as blog posts about roofing projects you've completed in specific neighborhoods or areas.

7. Provide Exceptional Customer Service

One of the most effective ways to attract and retain clients is by providing exceptional customer service. Respond to inquiries promptly, be transparent about pricing and project timelines, and communicate effectively throughout the roofing process.

Ensure that your roofing crew is professional, respectful, and skilled in their work. Satisfied clients are more likely to refer your services to others and leave positive reviews, helping you attract new clients.


By implementing these top strategies, you can keep your roofing company's schedule as busy as you'd like by attracting new clients consistently. Building a strong online presence, utilizing social media, offering special promotions, developing referral programs, networking with local businesses, investing in local SEO, and providing exceptional customer service are all key components of a successful client acquisition strategy. Remember, consistency and persistence are key when it comes to implementing these strategies, so stay committed and watch your roofing company thrive.