Facebook Ads in 2025: What’s Working Now for Local Service Businesses (Even on a Small Budget)

If you're a local business owner in 2025 and you're not taking full advantage of Facebook Ads, you're leaving serious money on the table.

From general contractors and barbershops to med spas and realtors—Facebook remains the #1 platform for generating quality leads fast, especially for service-based businesses targeting a specific location.

But here’s the deal: Facebook Ads have changed.
What worked in 2020 doesn’t work now.

The good news? We've cracked the code—and in this blog, we're going to show you exactly what’s working right now for our clients at New Gen Marketing Company… even with low budgets under $300/month.

🔥 Why Facebook Ads Still Dominate in 2025

With over 3 billion monthly users, Facebook isn’t going anywhere. But the real power is in its targeting and retargetingoptions—especially when combined with tools like Meta AI, advantage+ campaigns, and local map targeting.

What we’re seeing across dozens of client accounts is clear:

✅ Facebook + Instagram combo ads
✅ Clear offers with urgency
✅ Automated follow-up sequences
= more bookings, more calls, more clients.

📌 Here’s What’s Working Right Now (Proven & Tested):

1. 🎯 Hyper-Local Targeting with 5–10 Mile Radius

Forget broad interest-based targeting.
We're getting the best results targeting people within a tight radius (5–10 miles) of your service area.

✅ Example: For a general contractor in Lake Hiawatha, NJ, we targeted homeowners within 25 miles and booked over 15 estimate requests in the first 3 weeks.

2. 💸 “No Risk” Offers with Strong CTAs

Your ad should include a no-brainer reason to click.
Think:

• “Free Estimate in 24 Hours”

• “$25 Off Your First Cut”

• “Get a Free Ad Strategy Session”

🔑 Offers that remove friction = better click-through and lower ad costs.

3. 🎥 Short-Form Video Ads (15–30 Sec)

Video is king in 2025—especially vertical Reels-style videos.

What works best:

• Face to camera

• Real customer clips

• Behind-the-scenes

• Before/after transformations

🎬 Example: We created a 20-second video for a car reseller client featuring a financing offer—got leads at $3.75 each.

4. 🤖 AI-Powered Instant Replies & Chatbots

You have 1–5 minutes to respond before most leads bounce.
That’s why we plug in AI chat automations directly into Facebook Messenger and Instagram DMs.

They:

• Ask qualifying questions

• Provide instant info (pricing, availability)

• Book appointments

• Capture emails/phone numbers

Your leads feel like they’re chatting with a real assistant. You get more conversions with less work.

5. 📈 Advantage+ Campaigns with Retargeting Layers

Facebook’s AI does best when you let it work—but you still need smart structure.

We run:

• Advantage+ campaigns for new reach

• Retargeting ads to people who watched 75% of your video, clicked but didn’t convert, or visited your website

This 1-2 punch turns browsers into buyers.

6. 💬 Lead Form Ads (In-App Forms)

Don’t send people to your website if you don’t need to.
Facebook’s built-in forms (especially in Spanish markets) convert better and faster.

Why?
They load instantly, auto-fill with user data, and make it super easy for people to raise their hand.

7. 🔁 Consistent Testing & Optimization

We never “set it and forget it.”
The first 4–5 days are critical. We test:

• Images vs video

• Headlines vs offers

• Spanish vs English copy (for bilingual businesses)

Then we double down on the winner.
This is how we turn a $100 campaign into 40+ hot leads.

🛠️ Real Client Example:

MTZ General Contractors (NJ) – We ran 2 variations of the same offer.

• $250/month budget

• 15+ qualified leads

• Each lead prequalified through automated chat before handing off to the sales team

They closed 3 jobs in 30 days—each worth over $2,000.

🎯 Want Us to Run This for You?

We help busy business owners set up fully-automated Facebook ad systems that generate consistent leads—even on small budgets.

Our Anuncios Hechos Para Ti service takes care of everything:

✅ Ad creation (videos + copy)
✅ Full campaign setup & optimization
✅ Messenger automations
✅ Spanish or English targeting
✅ Leads sent straight to your phone

👉 Ready to Start Getting Results?

📲 Simply fill out the form below and our team will contact you to set everything up.

We’ll handle the tech so you can focus on what you do best—running your business.

"The best investment you can make is in your own business."
Partner with us to maximize your potential and profits!

Zues Ordaz

CEO New Gen Marketing Company

Complete the form, and let's discuss how we can work together to achieve outstanding results! 📲

Get Started

Ready To Take Your Business To The Next Level?

"Your information is confidential and will be used solely to tailor our services to your needs. We’re excited to partner with you!"