Step-by-Step: Running Your First Influencer Campaign with Free Tools (2025 Guide)

Introduction

Influencer marketing is one of the fastest-growing digital marketing strategies in 2025. But if you’re new, you might feel overwhelmed. How do you spot fake followers, negotiate fair rates, or reach out without sounding spammy?

Good news: you don’t need a huge budget or expensive software to start. With the right free influencer marketing tools, you can confidently launch your first campaign.

That’s why I use Gleemo.ai — an all-in-one platform that simplifies influencer campaigns for both brands and creators. You can try Gleemo FREE (no credit card needed), and if you decide to upgrade, 🎯 use Promo Code ZUESORDAZ for 10% off any plan.

Step 1: Define Your Influencer Campaign Goals 🎯

Before you start searching for influencers, define what success looks like:

• Brand Awareness → Reach more people.

• Sales Conversions → Drive measurable purchases using discount codes or links.

• User-Generated Content → Collect authentic photos/videos to repurpose in ads.
  

Pro Tip: Write down your goal. It will shape your influencer selection, outreach, and budget.

Step 2: Find Influencers That Actually Fit 👤

Scrolling Instagram or TikTok for hours is a rookie mistake. Instead, use Gleemo’s Fake Follower Checker and Engagement Rate Calculator to quickly see if an influencer’s audience is genuine and active.

👉 Run a free influencer check with Gleemo here.

What to look for:

• Audience demographics that match your target market.

• Consistent, high-quality content.

• Engagement rate of 2% or higher.

Step 3: Calculate Fair Influencer Pricing 💰

Overpaying kills ROI. Influencer rates vary wildly, and many overcharge.

With Gleemo’s Pricing Calculator, you’ll know the fair market rate for sponsored posts, Stories, or videos. This gives you confidence during negotiations.

👉 Try Gleemo’s free Pricing Calculator.

Step 4: Send Professional Outreach Emails 📩

Copy-pasting the same DM to 50 influencers? That’s a fast track to being ignored.

Gleemo’s AI Email Outreach tool lets you:

• Send bulk emails in minutes.

• Auto-personalize messages with AI.

• Manage replies in one central dashboard.

👉 Test Gleemo’s free AI Outreach tool here.

Step 5: Track Results and Optimize

After launching your campaign:

• Track engagement metrics (likes, shares, comments).

• Monitor conversions (sales through links/discount codes).

• Double down on high-performing influencers.
  

Start small (3–5 micro-influencers). Micro-creators often drive better ROI than mega-influencers because their audiences trust them more.

Why Gleemo.ai is the Best Tool for Beginners 🚀

After testing dozens of influencer platforms in my agency, Gleemo delivers the best mix of:

• ✅ Free tools (no credit card needed).

• ✅ Affordable pricing ($59/month, or $44/month if billed annually).

• ✅ AI automation that saves time and removes guesswork.
  

👉 Start your influencer campaign with Gleemo FREE today
🎯 Use Promo Code ZUESORDAZ for 10% off any plan.

Final Thoughts

Your first influencer marketing campaign doesn’t have to be complicated or expensive. With free tools like Gleemo, you can:

• Avoid fake followers.

• Calculate fair pricing.

• Automate outreach.

• Measure real ROI.

Ready to launch? Get started with Gleemo.ai FREE — and don’t forget to use code ZUESORDAZ for 10% off if you upgrade.