Watch This Before Starting Your First Business: Why Most Home Businesses Fail Within 90 Days

Most people don’t fail in business because they’re lazy.

They fail because nobody prepared them for real life.

Online, entrepreneurship looks clean:

• 4 a.m. wake-ups

• Perfect calendars

• Silent mornings

• Endless “just grind harder” advice

But real life looks more like:

• A toddler throwing blueberries on the floor

• A newborn who won’t nap

• Half-finished meals reheated three times

• Work squeezed between diapers, dishes, and deadlines

That disconnect is exactly why most home businesses fail within the first 90 days.

In my latest YouTube video, I break down the five harsh lessons I had to learn the hard way as a parent and entrepreneur—lessons that completely changed how I build my business, manage my time, and define success.

👉 Watch the full video here

Why Most Home Businesses Collapse Early

When people start a business from home, they usually underestimate one thing:

Life doesn’t pause for your goals.

Kids get sick.
Energy crashes.
Plans fall apart.
And suddenly, the routine you built your entire business around stops working.

Most businesses fail early because they’re built on:

• Rigid schedules

• Hustle-only thinking

• Solo execution

• Poor time leverage

• Misaligned priorities

This video exists to reset expectations—and help you avoid burning out before momentum even has a chance to build.

Lesson #1: You Can’t Out-Hustle Real Life

Before kids, I believed discipline and effort solved everything.

After kids, I learned something humbling:
You don’t control your time anymore.

Your business cannot depend on a routine that collapses the moment your family needs you.

Instead of chasing perfect schedules, I now build flexible systems—systems that bend with life instead of breaking under pressure.

That shift alone changed everything.

Lesson #2: Entrepreneurship as a Parent Is a Team Sport

Trying to do everything alone isn’t strength.

It’s ego.

One of the hardest lessons I had to learn was that doing it all myself was the fastest path to burnout.

Real progress came when:

• My wife and I shared responsibility

• We traded roles throughout the day

• We built balance instead of chaos

• We stopped pretending we could “push through” forever

No business is worth destroying the partnership that supports it.

Lesson #3: Your Time Is Too Expensive to Waste

When you become a parent, time becomes your most valuable currency.

Not money.
Not views.
Not opportunities.

Time.

Every hour spent on the wrong task costs you:

• Time with your kids

• Time with your spouse

• Mental clarity

• Energy you don’t get back

This realization forced me to audit everything—especially where my attention was leaking.

The “Missing $10,000” Moment Most Parents Never Catch

At one point, I realized something uncomfortable:

I was probably leaving thousands of dollars on the table simply because I didn’t have the time or bandwidth to monitor everything.

Between:

• Running businesses

• Creating content

• Managing brand deals

• Parenting

• Household responsibilities

The last thing I wanted to do was manually dig through:

• Multiple brokerage accounts

• Old 401(k)s

• Self-employed accounts

• Retirement funds

• Scattered financial platforms
  

That’s when the “missing $10,000” moment hit.

Not because I wasn’t earning enough—but because no single tool or advisor could see everything at once.

How I Gained Full-Picture Financial Clarity as a Busy Parent

This is where Mezzi came into my workflow.

👉 Try Mezzi here (see all your accounts in one place):
https://mezzi.1stcollab.com/zuesordaz_yt

Mezzi connects all your financial accounts and uses AI to analyze them together—24/7.

It helped me:

• Identify hidden risk exposure

• Spot duplicated investments

• Flag inefficiencies

• Surface tax-loss opportunities

• See blind spots traditional advisors missed

For parents running businesses with limited time, clarity beats complexity.

(Disclosure: Paid partnership. Individual results may vary.)

Lesson #4: Your Identity Will Change—Let It

Before kids, I measured success by:

• Output

• Growth speed

• Revenue

• Views

• Scale

Parenthood changed that.

Success now looks like:

• Showing up for my family

• Building a business that supports life

• Not chasing opportunities that cost me years I can’t get back

Your business should evolve with your family—not compete against it.

Lesson #5: Build a Business Your Future Self (and Kids) Will Thank You For

At some point, you realize you’re no longer working just for yourself.

You’re working for the version of your kids who will one day ask:
“Were you there?”

That question rewired how I approach entrepreneurship.

I still build.
I still grow.
But I don’t sacrifice what matters most to do it.

If You’re Building a Home Business as a Parent…

This video is for:

• Work-from-home dads

• Mompreneurs

• Parent entrepreneurs

• Anyone feeling behind because their life doesn’t look like the highlight reels

👉 Watch the full video here

You’re not behind.
You’re just playing a different game.

Want Help Building a Business That Actually Fits Your Life?

At New Gen Marketing Company, we help parents and entrepreneurs build businesses that scale without burning out.

If you want help with:

• Marketing systems

• Content strategy

• Lead generation

• Automation

• Digital growth that respects your time

👉 Fill out the contact form below

Tell us about your business and we’ll help you build a strategy that works for your season of life.

"The best investment you can make is in your own business."
Partner with us to maximize your potential and profits!

Zues Ordaz

CEO New Gen Marketing Company

Complete the form, and let's discuss how we can work together to achieve outstanding results! 📲

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